Autumn, known as "Sharad Ritu" in India, is a season of transition, a time when the scorching heat of summer mellows into the gentle embrace of cooler days and longer nights. Sharad Ritu, the season of harvest and festivities, holds a special place in the hearts of Indians. In this deep dive into the autumn season, we'll explore the beauty of Sharad Ritu, its cultural significance, and how it influences our choices, including clothing, in the context of conscious and ethical fashion.

The Arrival of Sharad Ritu

Sharad Ritu typically begins in late September and extends through October and November. As the monsoon bids farewell, this season ushers in a refreshing coolness in the air. The days become pleasantly warm, and the nights gradually start to cool down, making it a welcome respite from the summer heat.

Festivals in Sharad Ritu

One of the most anticipated aspects of Sharad Ritu in India is the cluster of vibrant festivals that it hosts. Chief among them is the grand "Diwali" festival, the festival of lights, celebrated with great pomp and enthusiasm. Diwali teaches the victory of light over darkness, knowledge over ignorance, and good over evil. Homes are adorned with oil lamps and candles, and people burst colorful fireworks to celebrate the occasion.

Another prominent festival during Sharad Ritu is "Navratri." It's a nine-night celebration dedicated to Goddess Durga, symbolizing the triumph of good over evil. People engage in lively Garba and Dandiya Raas dances, and women often wear traditional and colorful attire, reflecting the spirit of the season.

Harvest Season in India

Sharad Ritu is also synonymous with the harvest season in India. Fields are adorned with golden crops ready for harvest, and farmers celebrate their hard work and bounty. Grains, vegetables, and fruits are abundant during this time, making it a season of plenty.

Autumn Clothing: Tradition Meets Conscious Choices

As the weather transitions, so does our choice of clothing. In India, traditional clothing is deeply rooted in the culture, and this extends to the autumn season. Women often opt for elegant and comfortable attire, such as Kurta sets and Lehengas, in rich autumnal hues like deep oranges, earthy browns, and vibrant reds. These traditional garments are not only a nod to cultural heritage but also a conscious choice for their comfort and timeless appeal.

However, in recent years, there has been a growing awareness of conscious clothing choices. Many individuals are opting for ethical and sustainable fashion, even during festive seasons. Conscious clothing brands prioritize eco-friendly materials, ethical production practices, and fair labor conditions. This shift towards conscious fashion aligns with the essence of Sharad Ritu, which celebrates the harmony between nature and human culture.

Embracing Sharad Ritu with Conscious Choices

In conclusion, Sharad Ritu is a season of warmth, celebration, and abundance in India. It's a time when traditions blend seamlessly with modern values, and choices, including clothing, reflect our conscious and ethical aspirations. As we celebrate the festivals, harvests, and changing landscapes of Sharad Ritu, we have the opportunity to embrace conscious clothing and sustainable choices that honor both our cultural heritage and the world we live in.

Mayori have especially curated "Ritu Sambandh" wherein we try to give you as many conscious lifestyle tips according to the changing seasons.

Check out more on our Facebook & Instagram